Fossil Watches
The heart and soul of the FOSSIL brand – its people,
products and culture – is about a unique kind of
inspired creativity. Representing the concept of
accessible cool, Fossil’s identity is anchored in
vintage authentic style mixed with a creative spirit and
a sense of humor that extends into all its product
offerings, graphics and one-of-a-kind, trademark
collectible tins. Fossil creates modern yet vintage
products for everyone, a simple yet compelling idea
reflected in the Company's tagline, What Vintage Are
You?™
Founded in 1984, Fossil was the first American brand
to bring value and style to the watch category
transforming the concept of timekeeping from the merely
functional to chic and stylish must-haves for the wrist.
Since then, Fossil has always been in the avant-garde,
whether in terms of technology, the choice of materials
or design. Fossil offers an extensive line of watches
under its proprietary FOSSIL®, RELIC®, MW®, MW MICHELE®,
MOBILEWEAR™ and ZODIAC® brands and, pursuant to license
agreements, under some of the most prestigious brands in
the world, including ADIDAS®, BURBERRY®, CALLAWAY GOLF®,
COLUMBIA SPORTSWEAR®, DIESEL®, DKNY®, EMPORIO ARMANI®,
MICHAEL MICHAEL KORS® and MARC® by MARC JACOBS. In the
early 1990's, Fossil expanded its core business,
launching a line of accessory products including
handbags, belts, small leather goods and sunglasses
under the FOSSIL and RELIC brands. The Company also owns
or licenses proprietary technology for certain of its
watch products, including its BIG TIC® technology
developed in 1998 and the patent-pending combination
automatic/quartz movement called TWIST. Fossil also
offers jewelry under the FOSSIL, DIESEL and EMPORIO
ARMANI brands and in 2000 introduced FOSSIL Jeans wear
targeted towards youthful consumers. In 2002 Fossil
created a proprietary technology brand ABACUS®, targeted
for distribution in the electronics channel.
Design
Fossil's in-house team of renowned designers constantly
study and draw inspiration from emerging lifestyle and
fashion trends to bring customers the most innovative
and unique products worldwide while ensuring consistency
with the Company's existing product offerings and the
themes and images that it associates with its products.
For its licensed brands, Fossil works with the
respective licensor's design team. In certain instances,
Fossil believes that innovations in design details for
the Company's watches and details and treatments in its
other accessories have allowed it to achieve significant
improvements in consumer acceptance of its products with
only minor increases in manufacturing costs. Fossil
believes that the substantial experience of its design
staff will assist in maintaining its current leadership
position in watch design and in expanding the scope of
its product offerings.
In 2006, Fossil accomplished two firsts. After more
than seventeen years of transforming the very concept of
packaging with its signature watch tins, Fossil
announced in June, Tinspiration, the Fossil design
contest, inviting designers from around the United
States to develop artwork for the brand's famous watch
tin packaging. Over 250 submissions were posted to the
fossil.com website and after the final voting was
tallied, a winner was announced in November. The main
prize was the winner's and the second, third and fourth
place finishers designs to be produced on a limited
edition run of Fossil watch tins summer of 2007.
Additional prizes were also given. The contest was
wonderfully successful that Fossil will announce another
design contest later this year.
Also, as part of its celebration of their unique tin
history, Fossil published a coffee-table book anthology
showcasing hundreds of its most creative and unique tin
designs from the past 17 years. The Fossil tin has
delivered a fun, irreverent and vintage brand message to
millions of consumers worldwide for over 17 years.
These iconic boxes are nearly as popular as the
watches they hold and are regularly collected and traded
throughout the world at flea markets, antique shops, and
on eBay. With one of the most celebrated graphic design
teams in the world and hundreds of awards to their
credit, Fossil continues to set the highest standard for
creative excellence.
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Pink [4]
Aqua [9]
Red [11]
Orange [4]
Yellow [15]
Grey [267]
Blue [9]
Khaki [81]
Charcoalgrey [267]